Every Business has different marketing approach, whether it is b2b or b2c businesses, as the competition in every industry is at peak, as marketer we have to stand out different with logical possibility.
Some companies only market for one type of customer, B2B or B2C, but others have the difficult task of tailoring email marketing campaigns to attract both customers.
You need best practices for designing email marketing campaigns for B2B and B2C customers and hiring your recipients.
Here are some things to think about
Logic versus emotion
This is the main difference between the response from B2B and B2C customers to your email. Business customers are more likely to want the facts: high-quality information and a unique vision of an area that interests them. They want values and content that appeal to their logical, reasoned thinking.
In the meantime, B2C recipients are more likely to respond emotionally to your email campaign. You have to provoke this emotional response with engaging and entertaining content if you want it to be bought, and this has to happen immediately.
How to design emails for B2C customers
Email design for B2C customers is critical to the success of the marketing campaign. The email should focus on the call to action. You should try to seduce the recipient with a short, energetic message and entertaining, humorous or entertaining content. Videos and pictures are a good option for this. Keep your emails flexible and precise and don’t be afraid to be bright, brave and colorful. Remember: you are looking for an emotional reaction and an immediate decision to click.
B2B email marketing: creating added value
As a rule, B2B emails must be more formal, but they still have to be convincing and attractive to not intimidate your audience!
Focused on thought leadership
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